Chelmsford Crossroads

The Town of Chelmsford, MA hired BG to develop a brand and marketing strategy for Chelmsford’s 129 corridor based on our strong track record in building brand identities around corporate and municipal developments.

Working with the Economic Development Commission, BG embarked on a brand discovery and identity building campaign to create the brand architecture for the project, which included a name, logo, website, marketing materials, promotional video and a “go to market” strategy.

All of our work has helped the Town position economic development opportunities in a way that will build awareness of the development and attract businesses to first consider and then relocate to the area.