The Opportunity

The Youth in Philanthropy (YIP) program recognized a crucial opportunity to enhance its brand identity to better resonate with its target audience—middle and high school students aged 12 to 18. Understanding the importance of creating an appealing and relatable logo, YIP sought the expertise of BG to develop a distinctive brand identity. Additionally, the logo needed to maintain a visual connection with the Foundation for MetroWest, further emphasizing the program’s alignment with its parent organization.

The Strategy

BG approached the opportunity strategically by first establishing comprehensive brand guidelines for the Foundation for MetroWest. These guidelines laid the foundation for a cohesive suite of designs and collateral, ensuring that the YIP program’s visual identity seamlessly aligned with its parent organization’s established look and feel. BG then embarked on the creative process, crafting a custom logo, wordmark, and a carefully curated color palette that captured the essence of the Youth in Philanthropy program.

Once the logo received approval, BG went on to develop brand standards for the new identity. These standards were meticulously designed to be applied consistently across all future program materials. Leveraging these brand standards, BG informed the creation of collateral materials and the design of the program’s website, ensuring a unified and visually compelling representation of YIP.

The Results

The Youth in Philanthropy program successfully positioned itself as an actively engaged member of the community, clearly linked to the Foundation for MetroWest. The playful and colorful branding not only conveyed the youth-oriented nature of the program but also resonated with the target audience, establishing a strong and appealing presence within the community. Overall, the rebranding initiative led by BG not only met the immediate visual needs of YIP but also contributed to the program’s broader community impact and recognition.