The Massachusetts Medical Society (MMS) is the state’s leading group for physicians of all specialties. The organization wanted to extend their influence over policy making and decisions by adding new physician members to their roster, specifically members from underrepresented age brackets and from diverse backgrounds.
BG developed a membership awareness, engagement and lead generation campaign to help MMS successfully reach related milestones to prospective member engagement. As part of the campaign, the BG creative team launched a lead generation campaign on Facebook and LinkedIn with a goal of driving awareness and membership acquisition for MMS. The campaign featured a promotional brand video highlighting MMS’s mission and accomplishments over the years.
As a result of our effort, MMS is exposing critical legislative issues to a younger audience, building awareness of the organization’s mission, leveraging creative tactics to engage with this audience and promoting the value of an MMS membership.