The Massachusetts Society of CPAs represents as many as 11,000 members and serves 1,700 public firms and nearly 1,800 business and industry organizations. Despite its role as the leading certified public accountant professional organization in Massachusetts, the MSCPA’s narrative was not being told. MSCPA engaged BG to develop a comprehensive media relations strategy to establish CEO Amy Pitter and other MSCPA staff and members as thought leaders in the industry to drive brand awareness and garner media attention surrounding the Society’s accomplishments. Alongside the media relations campaign, MSCPA also engaged BG to re-design the layout of its membership magazine to elevate the MSCPA brand.
The BG creative team audited the existing brand and magazine layout and developed an improved magazine layout based on monthly content themes. The magazine layout leveraged white space and creative accents to make the publication more appealing and visually impactful.