Strategic Decisions Group (SDG) is a management consulting firm with a special focus on decision making. SDG provides strategic consulting services to companies across industries, with a particular focus on topics such as resource allocation, organizational development, risk management, and growth strategy. In a partnership with the Wharton School of the University of Pennsylvania, SDG engaged BG to develop an integrated marketing campaign to drive lead generation for a 2-day course. As part of the campaign, the BG creative team developed a paid social media campaign featuring creative assets to drive leads for the program.