William James College is an independent, private graduate school for psychology located just outside of Boston. The college offers a number of degree programs in a competitive space.
BG was engaged to recharge the college’s marketing admissions efforts, using a blended strategy of brand marketing, digital persona segmentation and program specific marketing, public relations and community engagement. The integrated enrollment marketing campaign featured animated banner ads, Pandora ads, Google Ads, a paid social media advertising campaign, landing page design and development in addition to custom direct email layouts.
The result was a year-one stop to their declining enrollment trends and a pivot towards positive enrollment growth over two years plus significant increased brand awareness.